About Us

Tell us what you want and we will either find it or make it!

All Jewelry

Is completely allergy free!

Total of 83 Years

Of experience, to design, create & repair all types of jewelry.

Latest Technology

Laser Welding

Our story

You have a friend in the jewelry business!  With over 83 years of family experience, Alan Beckner loves to design, create and repair all types of jewelry.  No job or repair is too big or too small.  That is because we use the latest in technology – laser welding and computerized engraving.  

Alan regularly attends industry conventions and classes to learn the newest techniques bringing back the latest jewelry trends to our store in Naples.  Our staffs’ love for jewelry and courteous service makes your shopping experience a happy one.  We won’t find any high pressure sales tactics here.  

Play Video

Alan Beckner

Owner, Master Jeweler & Goldsmith

Anyone else out there like chocolate as much as me??


  • 2nd Generation Hometown Jeweler ....since 1937
  • Love baking Giradelli chocolate ganache cake
  • Jeweler by day....
  • Former 2 Time Grand Champion of SunShine State Steak Cook-Off
  • Day is always great at the races!

My son is winning BMX races at the age of 5!


  • Loves to Read
  • Guilty Pleasure: Chocolate
  • Son age 5 is winning first place in BMX racing
  • Her dog says "good morning" when she gets up
  • Loves antiques- furniture, nick-knacks


Operations Administrator

Jim Schuetz

Sales Associate

They call me Jimbo!


  • Bucket List: Safari in Africa
  • Guilty Pleasure: Bourbon
  • Love to collect gemstones & rocks in their rough state
  • Loves his wife & two grown chidren
  • Has the most loving golden retriever

I Love My Grandchildren


  • Arts & Crafts
  • Loves: His Grandchildren
  • Fears: Spiders
  • Hero's Are: MacGyver & Bruce Lee
  • Best Accomplishments: Building His Shed & Outdoor Grill


Master Jeweler

Scroll to Top